Experience

Visual Designer
Old Navy, San Francisco, CA 2020 - Present

• Produce comprehensive style guides for global visual communication teams, ensuring alignment with brand guidelines and design consistency across all channels.

• Develop and maintain design systems as the central reference point for brand guidelines, best practices, and design direction.

• Provide tools and detailed guidance to teams on how to assemble in-store environments that deliver both emotional and profitable consumer experiences.

• Collaborate with cross-functional teams to implement design strategies that enhance brand presence and optimize customer engagement.

• Ensure consistent application of brand identity and visual language across all consumer touchpoints to drive brand recognition and customer loyalty.

• Support the continuous improvement of design processes and systems to streamline workflow and enhance the global impact of visual communication efforts.

Visual Designer
Rodan + Fields, San Francisco, CA 2019 - 2020

• Designed and executed visually engaging content, including digital assets and videos, to expand brand presence and customer loyalty within Spanish-speaking communities, contributing to increased revenue and engagement.

• Developed and pioneered Spanish-language marketing campaigns with a focus on visual design elements to support a diversity and inclusion strategy, driving brand awareness in Spanish-speaking markets.

• Conceptualized and created visually compelling digital content for communication channels and website, ensuring alignment with brand guidelines and effectively reaching Spanish-speaking audiences.

• Coordinated Spanish-language translation projects, working closely with the brand marketing team to ensure that visual elements were accurately adapted for cultural relevance and consistency across all marketing materials.

• Collaborated with cross-functional teams, including directors and marketers, to integrate Spanish-language content into broader visual marketing strategies and initiatives.

Visual Designer
Six Degrees Record Label, San Francisco, CA 2017 - 2020

• Produced and designed digital content for multiple communication channels across web, social media, email, print and packaging creating cohesive visual experiences that aligned with artist branding and label identity.

• Developed visually engaging website, social media, email banners, posters, album covers, and promotional print materials for record label artists.

• Created artwork for digital album covers and CD packaging, focusing on storytelling, brand alignment, and the physical user experience.

• Collaborated with the marketing team to develop campaign visuals that increase audience engagement and enhance artist visibility.

• Helped shape the label’s overall visual strategy, contributing to a consistent design system across diverse platforms and promotional channels.

Environmental Designer
Fine Arts Museums Of San Francisco, San Francisco, CA 2019

• Built and conceptualized immersive environment experiences for museum visitors, enhancing engagement and creating memorable interactions at the de Young Museum and the Legion of Honor.

• Collaborated with visual and marketing teams to design and implement innovative installations and exhibits, contributing to the overall visitor experience.

• Designed environments that increased foot traffic and engagement, helping to generate significant revenue for the museums.

• Developed visually compelling spaces that aligned with the museums' artistic and cultural missions, creating a seamless and impactful visitor journey.

• Worked across departments to ensure consistency in design and branding, supporting the museum's educational and marketing goals.

Graphic Designer
Meet Geraldine, Oakland, CA 2018

• Collaborated with cross-functional teams to design websites, logos, and digital assets that maintained visual consistency and elevated brand identity across all channels.

• Supported the Creative Director in crafting cohesive brand systems through brochures, web assets, and marketing materials, aligning visual storytelling with client goals.

• Contributed to website launches by applying visual design best practices, balancing creativity and functionality, a skillset that now informs my user-centered approach in UX and UI design.

Freelance Visual Designer
Freelance, San Francisco, CA 2015 - 2019

• Collaborated closely with clients to develop creative and visually compelling designs that aligned with their brand identity and business goals.

• Designed and created visual concepts for websites, digital campaigns, brochures, and other marketing collateral, ensuring designs were tailored to each client’s unique vision.

• Applied UI/UX principles to web design, creating responsive and user-friendly websites that resonated with target audiences.

• Maintained brand consistency across all design materials while incorporating innovative and modern design trends to keep designs fresh and relevant.

• Managed multiple projects simultaneously, consistently meeting deadlines and delivering high-quality work.

Environmental Designer
American Eagle Outfitters, San Francisco, CA 2012 - 2015

• Led visual communication teams to implement product strategies by translating global visual guidelines into impactful in-store experiences.

• Adapted brand standards to regional markets, balancing consistency with localized needs, an approach that now informs my user-centered design perspective in digital spaces.

• Collaborated with style guides and cross-functional partners to ensure cohesive visual storytelling, laying the foundation for my current work in UI design systems.

• Executed product placement strategies that prioritized both business goals and customer behavior, skills I’ve since applied to optimizing user flows and interactions.

• Maximized revenue through effective visual merchandising and strategic product positioning, experiences that now inform my approach to UX research and design thinking.

Environmental Designer
Gap Inc, San Francisco, CA 2008 - 2011

• Led visual communication teams in implementing product strategies by adapting global visual, brand, and floor plan guidelines to create engaging in-store experiences.

• Developed physical environments designed to influence consumer behavior, enhancing the overall customer journey and fostering brand loyalty, applying these skills to user experience design.

• Integrated intricate visual displays, lighting, and targeted marketing efforts to create immersive, impactful experiences, shaping my approach to creating intuitive user interfaces.

• Utilized principles of visual storytelling and design thinking to craft seamless experiences that align with business goals and customer needs.

EDUCATION

Creative Leadership and Design Thinking & innovation in Practice | Royal College of Art | London, England | 2023

  • Developed creative leadership skills, applying empathy, clarity, and creativity, while utilizing tools and frameworks to enhance ideation, research, and project delivery

  • Gained expertise in Design Thinking principles, utilizing user-centered strategies for improved decision-making and balancing creativity with strategic thinking in diverse industries

UX Design Certificate and UI Design Specialization | CareerFoundry | 2023

  • Completed an intensive UX Design training program, gaining hands-on experience in wireframing, prototyping, user research, and UI design principles to create intuitive, user-centered digital experiences

  • Applied UX Design principles to improve product design, enhance performance and refine features

Bachelor of Arts in Graphic Design | California State University - East Bay | 2018

  • Gained proficiency in design software including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other industry tools

  • Studied core graphic design principles, including composition, color theory, typography, and visual hierarchy, to create effective and aesthetically pleasing designs

Skills

UX DESIGN

Research & Strategy: Competitive Analysis • User Research • Affinity Mapping • Journey Mapping • Personas • Card Sorting

Information Architecture & Design: User Flows • Site Maps • Wireframing • Interaction Design • Prototyping • HTML

Usability & Testing: Usability Heuristic • Usability Testing

Design Methodologies: Design Thinking • User-Centered Design 

UI DESIGN

Visual Design: Graphic Design • Style Guides • Responsive Design • UI Patterns

Design Systems & Frameworks: Design Systems • UI Components • Design Frameworks

Design Principles:  UI Design Principles

SOFTWARE Figma • Sketch • Marvel App • Lookback • Miro • Airtable • Adobe Creative Suite

ASSOCIATIONS

Royal College of Art | 2023

AIGA | 2020 - present

AIGA Mentorship Program | 2020 - 2021